There are two questions that have drifted through the world of advertising since the first business owner put up a storefront sign. How do I get the best return for my advertising dollar and how do I identify potential customers? Both of those questions have the same answer. Develop an e-mail database and market your brand to those customers through effective e-mail messaging. It’s extremely cost effective to deliver your message and it’s always targeted.
Spritz Creative encourages all of its clients to develop their database of customer e-mail addresses. E-mails change less frequently than physical mailing addresses, so the list stays fresher longer. It’s also a fraction of the cost to send a message via e-mail rather than a postage stamp. We won’t even get into the cost of producing a physical piece of ad mail. The key to maintaining an interested list of customers is to craft messaging that offers the reader something of value – and we don’t mean telling them about your latest sale. Consumers have been turned off by the constant bombardment of sales messages. We know how to craft messages with high retention value. We also know ways that you can cultivate new names for your database.
The second economical way to do business is through your website. You could be pre-selling customers with great information or even processing sales directly on-line. We can show you what is possible and get it set up and working as an integrated part of your marketing plan.